Ah, the Miami Beach Flamingos. My favorite team that was dead before I was born. Ebbets Field Flannels just released this T-shirt featuring artwork owner Jerry Cohen uncovered from old stationery. He explained to me that the bird and the bats/text were on two separate pieces, so he merged them to construct this killer design.
There’s a naïvety to old school Minor League logos that we can all learn from. Jerry believes Adobe Illustrator has made contemporary logos too polished. And we agree. There’s something innocent about drawing a logo in ink. Making a change is more difficult than moving an Illustrator point. As a result, old logos are riddled with awkwardness. An awkwardness that gives them character, and speaks of a different era. If you’re going for an old school look, start with a Sharpie and don’t correct your errors. Visit for inspiration, like we do. your designs and we’ll post the most authentic here.
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This is more material for selling them on a certain direction. The Padres had just rebranded themselves and as San Diegans we liked what they did. Which is a tough thing to do for a few reasons: We wanted the job, we’re life-long Padres fans, we would insist on taking them back to bean and cheese era colors (maybe it’s good that we didn’t get this job).
More houseKeeping. This got me revved up to paint. Maybe in the next couple months I’ll show some of my paintings. It really helps with creative burn out to work in a bunch of different mediums.
Photo: Kimbell Art Museum, Fort Worth
After collaborating on several concepts, the Reds felt this direction best represented their positioning as “America’s Oldest MLB Team.” Internally, Jason and I rallied behind phrase “Vintage Modern.”
You’ll notice in the upper left we jotted down some of the feelings they wanted to evoke: Back in Time (but not retro), Heartland, Traditional, and Warmth. Just as important, the new look couldn’t look like the University of Cincinnati (for obvious reasons) or too much like the Cards.
The rounded arc was the degree to which Majestic wanted the lettering to sit on the uniform. The circled areas were trouble areas we all felt needed addressing.
Finally, we made a big push to update the ‘C.’ We felt it was important to match the C with the lettering style.
Oh, and to answer Eric’s question: The inner diamond would be flat, and everything else would be raised.
This one looks great but I think it’s probably too old-timey. I do like that diamond on the left and the little elbow on the upper right.
I have been dying to get my hands on this Japanese book, The History of Uniform. Unfortunately I haven’t ponied up for my Rosetta Stone, so I’m not sure what’s inside. Although the mystery surrounding these few pages has surely captured my imagination!
American baseball design can quickly become incestuous, so Casey and I often look outside the states to places like Japan and Latin America for inspiration. It’s a great way to introduce something fresh to the American design landscape, while maintaining a baseball influence.
Meant to write about this earlier as well. The New York Times is running a series called 1-in-8 Million, it’s profiles of a broad cross section of New Yorkers. A-Life’s Jesse Villanueva was featured in one a couple weeks back. I remember going into A-Life’s old brick and mortar 7 or 8 years ago a buying a t-shirt from them I that I still sport. They have a great brand.
This is a good example of a good idea on paper but the final application falls short. Maybe messing with the stroke weight could have remedied some of the problems with this but it just doesn’t have any punch to it.
This one is classy! I think this is my favorite.
As the former Swingin’ Friar for the San Diego Padres, the use of Brand Characters is always on the top of my mind. We’ve seen the evolution of sports mascots from Disney characters to Muppets to Inflatables. I’m always thinking, what’s next?
Check out about this Character at Ikea. Is this next step? I sure hope so.