Next Level Mascots-Ikea

As the former Swingin’ Friar for the San Diego Padres, the use of Brand Characters is always on the top of my mind. We’ve seen the evolution of sports mascots from Disney characters to Muppets to Inflatables. I’m always thinking, what’s next?

Check out this Boing Boing post about this Character at Ikea. Is this next step? I sure hope so.


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