Hypebeast/New Era’s XC Artist Series

Check this brilliant little video via Hypebeast, documenting New Era’s XC Artist Series in Europe. Really inspirational stuff. I think Aaron Bird’s Piñata hat from our first contest would fit in nicely with this group.

New Era: 90th Anniversary XC Artist Series from hypebeast.tv on Vimeo.


4 thoughts on “Hypebeast/New Era’s XC Artist Series

  1. I have been fortunate enough to be a part of a few gallery shows using blank skate decks and record albums as the canvas, but fitteds would be sweet.

    One thing though, can an anyone out there explain to me the flat bill look? To each there own man, but that’s one fad I just don’t get.

  2. Easy enough, Derek. The bills come flat. It’s the connection to brand new, never worn, deadstock style that draws people towards it. The garment is never as clean as the first time it is worn. Keeping the bill flat is as close to perfect as the item gets, keeping it exactly how it was off the shelf. Its that same fascination with not removing stickers. It’s like collecting pristine, mint conditioned hats.

    Remember when everyone destroyed the bill? Spent days putting weird, over the top curves on their hats? Now that was terrible.

  3. I like the clean flat bill look. I think it frames the face vs. hiding it with a curve bill. The other reason I like, it exercises all the different incarnations that a hat can take. I can’t think of another garment (maybe shoes?) that allows for a greater variety of self expression deriving from the same form. Someone wiser than I said “,Variety is the spice of life.” I like anything that perpetuates variety.

    I also like how New Era has owned and perpetuated this reincarnation of their product. It’s a master class in following your customers lead.

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