Q & A with Kevin Werther

We love to go behind-the-scenes of pretty much anything. (Maybe not a Spam factory.) One way that we thought we could go behind-the-scenes is by doing a Q & A with designers who have had their designs picked for production here on Clink. We thought we’d start with perennial all-star and all-around nice guy Kevin Werther of Taco Bulls fame. Here’s a short conversation we had about his experience…
What was the process of coming up with the Taco Bulls design?
I had already used a chili pepper for my first concept, so I was trying to think of where else I could go with things. My next few sketches involved a burrito, a mariachi band, and Aztec temples but nothing was jumping off the page. I enjoy clever wordplay and bad puns, and that is where my mind went next. I thought of the name “Taco Bulls” as a bad pun capitalizing off the brand equity of Taco Bell. I felt that it gave my name instant recognition and the “Bulls” added the necessary sports/aggression component for the logo. From there it was just a matter of finding the best way to marry the two together. I was having too much fun to worry about how ridiculous the whole idea really was.

Did you feel like the cap and tee was a good realization of your vision?
I really do. I am the only one—to my knowledge—who actually got to design two logos and have both produced. That is very exciting for me. The taco logo was very well received by the Clink Room’s viewership, but I shared the same concern as the guys about how viable it would be to really sell a hat with a taco on it. The real fun came in finding yet another way to push the concept even further, which is where the chili pepper bull came into play. I had done two other logo options for the hat, but the chili pepper one was the strongest. It was a bit difficult at first because I had some differences of opinion in terms of colors with the application of my logos onto the hat/shirt, but it was an amazing opportunity to work with (and learn from) Plan B, so I was glad to take all the feedback they could give me.

What was it like to see your cap in the Clink store?
Very exciting! My dream job is to create sports logos, identities and brands, so when the hat went up for sale in a small way, I felt like I had made it. That still is my dream job, and I take every contest on the Clink Room as an opportunity to practice, get critiqued, and hopefully impress some people. My only regrets are that now that I have a baby, I don’t have the time that these projects deserve. I would really love to delve into some crazy designs, but with my time being restricted, I like to work fast and then get comments from people to react to.

What was it like to see your hat in photos, being worn by people from allover the World?
It’s very surreal. I think the first time I saw my hat in a photo was the gentleman from Australia wearing it. Its mind blowing that not only is someone wearing my hat, but someone across the world is wearing it! Coupled with seeing a t-shirt I did for another site actually worn by a comedian on TruTV a few weeks back, I am floored.

What would you like Clink to do with your design next?
I hadn’t really thought much about it. I’m not sure how well my design is selling compared to others to know how viable it is to keep using it, but I would be incredibly flattered if it is used again. Maybe stickers or patches of the chili bull would be cool.

Do you have any advice for people creating their own designs for Clink’s collaboration Leagues?
Don’t hesitate to enter because you aren’t as accomplished of a designer as you would like to be. I am a professional designer and I have already learned so much that improved my skills just from the critiques on my logos and from viewing other people’s work on this site. I feel like my skills are getting so much stronger and I feel confident that I can have a logo be in strong competition with anyone else’s in any contest Clink throws at me. I don’t want to just compete, I want to be the best. There are some AMAZING illustrators on this site and I know I have my work cut out for me to win, but I am sure going to try!

Thanks Kevin!

If there are any questions that you’d like asked to people who have won you can email or post them in the comments section. I’m sure Kevin will reply in there as well. Kick this weekend’s ass everyone!

Mt. Airy Owl Demons

Kenny! You have a great baseball name. I’m jealous. I’m really into the minimalist style you’ve got going here. And I like the “d” as the body concept. I think a capital “D” would work better though right? Kind shaped like an owl on a perch already. Keep that great head you’ve done here and put it on a capital “D”. Great work!

Dennis! Great job on these revisions! You’ve really fleshed this guy out in a great way. Full of character. Great work. What’s next?

Corey! Going for the difficult but rewarding lock-up concept. This is a scary abstract shape if there ever was one. It took me a little while to fully see the Predator-style skull that you’re going for here. I think what would tip it just a little further into skull territory is a rounded top and the inner 2 fangs to be a little shorter than the outer 2. Make sense? Great concept, can’t wait to see these changes.

Thank Yous All-Around

This is long overdue. Jason and I learned a longtime-ago that a hand-written thank you note is one of the best things you can do for your business. (Take note all you starters of companies out there.) We’ve really seen the impact that a simple thank you letter can have.

We just got our Clink thank you cards in yesterday. If you order something this weekend, I guarantee to add a sketch to the note! Who knows, it could become a tradition. To everyone out there who’s ever bought anything from Clink- as always -a huge thank you! Huge!

Oh yeah, and all this stuff is still only $19.95. Thanks for everyone who grabbed one or six. Kick this weekend’s ass everyone!

Sleeper Werewolf Diners

Kevin! Back at it. I really like how you’ve switched it up with the rendering style. If you change this at all, don’t lose the way you’ve executed the design. I’m concerned with the height. A cap is a wide canvas and tall logos tend to look strange on a cap. This is a tall composition. I have a couple thoughts on how to resolve this. One option could be to use the concept of the blue cap making up the negative space of the werewolf and make it the hat and hair of the dude. Not sure how that would work but it might. The other thought could be to lower everything you’ve got here so that the dude’s eyes are peering over the wolf’s head. Thus lowering the moon as well. The last option could be to ditch the dude all-together and use the moon to create the shape of the wolf’s head instead of the dude’s cape. If I had to recommend one, I’d say play to this design’s strength. The wolf head. Make that the focus. But try a couple options if you like. Another epic start.

Patrick! Yes! I love this guy and the way you’ve rendered him. Your style is great. I love the expressiveness of his mouth. The only thing I want out of this design is to see an eye, closed of course. Great job on this!

Brian! I love this chick! I miss East Coast diner food. My favorite is Mike’s on Dekalb in Fort Green, Brooklyn adjacent from Pratt. I love the smoke becoming her hair. The colors and her expression is perfect. This is great! Way to tell a story. One-n-done! Lets see another!

Red Wing Factory

My favorite shoe finally has a behind-the-scenes. I currently have 4 pairs of Red Wings in my weekly-use rotation. They’re a beautiful shoe, comfortable, and a classic symbol of Americana. My Dad wore them, my Grandfather wore them, and I hope my son will wear them.

Brawling Angler

William! Nighttime UNDER THE FREAKING SEA! Now that’s thinking. And this is a great logo and a great concept. One-n-done. I love it!

Efra! Another one-n-done. This is great! So much energy and character. Live the X on his chin, everything about him. Great work!

Hops Wolf

Chad! 3 HUGE entries here. Great work! Love the name, the execution and rendering style. The “H” on the lillie pad is gold and the word mark is solid as sunshine. But that frog head is where it’s at. I think that’s a one and done. My only thoughts are the baseball hat and the highlights. Baseball hat- good for a baseball team but could we come up with a better beer drinking hat? Maybe one of those beer can hats with two cup holders on the side? Or what about a German/Bavarian style hat? Not even sure those exsist. But the hat could be used to compel the story into infamy. The highlights, you don’t need most of them. Especially around the mouth. Takes him into turtle territory a bit. Epic entries!

Jesse! Another badass entry. The only thing I’d change is the mouth. Can we get that more open/scary? Beautiful job on this.

Orion Paper Wolves

Chris! Yes! I was hoping someone would do something with constellations. So many great stories to mine for ideas. I really like the classic simplicity of this design. I think that you could not connect the stars and it would have the same effect. Maybe ditch light blue outline so that the “O” is part of the night sky more? Is there another symbol of Orion that you could throw in there to help tell the story? Like I said simple is great so you could ignore that last comment. Great job!

Szabolcs! I like this guy. He’s the missing member of the Tick’s crew. He should have a paper airplane as a hang glider right? While I like the guy. I’m not sure he fits the Night League. I like the idea of a super hero. That fits great. Maybe try a different super hero? You could be on to something here!

William! A man after my own heart. Chewbacca is one of my favorite characters of all time. You know ever. But, I’m afraid, therein lies the problem. Can we de-Chewbacca-ize him? Not sure the dark lord Lucas would love an unlicensed Chewbacca hat. Go to it!

Clinkers Round tha Weeerld

Some great photos floating around out there.

Hayley in Sydney! Lots of Aussies reping Clink out there. We love you guys.

Ryan’s essentials… With a little help from Grimlock… because who couldn’t use a little desk/cube buddy? Steelers cup for water. Keys. Extra key (with hockey skate lace) for starting the truck in the cold mornings. Sharpies: both fine, and regular. Pencil. Scissors. Droid charger (Droid not shown, Droid held in hand taking pic. lol). Transformers comics for a mental escape and artistic inspiration. Random papers to sketch on.

Drew’s kid approves of his new Wheelers cap!

And Stefan in Ottawa in his cap in a square in the snow in a camera in a picture on your computer.