We love to go behind-the-scenes of pretty much anything. (Maybe not a Spam factory.) One way that we thought we could go behind-the-scenes is by doing a Q & A with designers who have had their designs picked for production here on Clink. We thought we’d start with perennial all-star and all-around nice guy Kevin Werther of Taco Bulls fame. Here’s a short conversation we had about his experience…
What was the process of coming up with the Taco Bulls design?
I had already used a chili pepper for my first concept, so I was trying to think of where else I could go with things. My next few sketches involved a burrito, a mariachi band, and Aztec temples but nothing was jumping off the page. I enjoy clever wordplay and bad puns, and that is where my mind went next. I thought of the name “Taco Bulls” as a bad pun capitalizing off the brand equity of Taco Bell. I felt that it gave my name instant recognition and the “Bulls” added the necessary sports/aggression component for the logo. From there it was just a matter of finding the best way to marry the two together. I was having too much fun to worry about how ridiculous the whole idea really was.
Did you feel like the cap and tee was a good realization of your vision?
I really do. I am the only one—to my knowledge—who actually got to design two logos and have both produced. That is very exciting for me. The taco logo was very well received by the Clink Room’s viewership, but I shared the same concern as the guys about how viable it would be to really sell a hat with a taco on it. The real fun came in finding yet another way to push the concept even further, which is where the chili pepper bull came into play. I had done two other logo options for the hat, but the chili pepper one was the strongest. It was a bit difficult at first because I had some differences of opinion in terms of colors with the application of my logos onto the hat/shirt, but it was an amazing opportunity to work with (and learn from) Plan B, so I was glad to take all the feedback they could give me.
What was it like to see your cap in the Clink store?
Very exciting! My dream job is to create sports logos, identities and brands, so when the hat went up for sale in a small way, I felt like I had made it. That still is my dream job, and I take every contest on the Clink Room as an opportunity to practice, get critiqued, and hopefully impress some people. My only regrets are that now that I have a baby, I don’t have the time that these projects deserve. I would really love to delve into some crazy designs, but with my time being restricted, I like to work fast and then get comments from people to react to.
What was it like to see your hat in photos, being worn by people from allover the World?
It’s very surreal. I think the first time I saw my hat in a photo was the gentleman from Australia wearing it. Its mind blowing that not only is someone wearing my hat, but someone across the world is wearing it! Coupled with seeing a t-shirt I did for another site actually worn by a comedian on TruTV a few weeks back, I am floored.
What would you like Clink to do with your design next?
I hadn’t really thought much about it. I’m not sure how well my design is selling compared to others to know how viable it is to keep using it, but I would be incredibly flattered if it is used again. Maybe stickers or patches of the chili bull would be cool.
Do you have any advice for people creating their own designs for Clink’s collaboration Leagues?
Don’t hesitate to enter because you aren’t as accomplished of a designer as you would like to be. I am a professional designer and I have already learned so much that improved my skills just from the critiques on my logos and from viewing other people’s work on this site. I feel like my skills are getting so much stronger and I feel confident that I can have a logo be in strong competition with anyone else’s in any contest Clink throws at me. I don’t want to just compete, I want to be the best. There are some AMAZING illustrators on this site and I know I have my work cut out for me to win, but I am sure going to try!
If there are any questions that you’d like asked to people who have won you can email or post them in the comments section. I’m sure Kevin will reply in there as well. Kick this weekend’s ass everyone!