Welcome to opening day of the Shadow League! Jason and I are excited to start another collaboration with you guys. I can’t wait to see what you come up with. The Shadow League is more of a design challenge and it’s a difficult one, but we know you’re up for it.
This is how it’ll work: You guys will name your team and design your own cap logos. We will all comment on our favorite designs. We’ll then pick the concepts with the best story, team name, and design. When we get enough designs, then we’ll announce a deadline. For now, consider it a rolling deadline.
This is what you’ll get if your team is picked to be apart of the League.
• You’ll have your cap produced.
• You’ll receive 5 caps for you and your friends.
• And, for every set of 72 caps that we produce with your design on it, you’ll receive $135! When we reorder, boom another $135 bucks.
Name your team: The Shadow League is mostly a design challenge but you still need a compelling team name and story. So, what to name your team? Two ways that I’d attack this problem.
1. Pick an animal and mash it with something else. Like the Sea Devils, a mash-up of a sea horse, a devil, and an S. What about a turtle with hawk wings? What about a bear breathing fire?
2. Use one of the previous Leagues as your guide. The Taco Shop League could be the Tijuana Zebras, a silhouette of a donkey painted like a zebra wearing a sombrero. The Rejects could inspire the Rockin’ Oxen, an Ox head with long horns and a mohawk. The Night League could inspire the Glasgow Glow Worms, a glow worm in the shape of a “G” with big thick framed glasses on a black hat done in glow-in-the-dark thread.
The more clever the better. Don’t be afraid to get goofy. Don’t plagiarize. Don’t use the names of real teams, don’t copy existing designs. Keep it simple.
Tell the story: We love a good story, everyone does! So tell your team’s story. Show some research, show sketches, show inspiration, give your design context. Show us your ideas for giving the logo more life and detail once it’s embroidered on the cap.
Design: You only need to design a cap mark. Maybe a couple supporting marks would better sell the idea to other Clinkers, but it’s not necessary. Keep it simple! It should be one color with the cap color as a background. 2 colors at most. Think of all the great retro logos that use only silhouettes and shadows of creatures as logos.
Some of the logos that I think you could use as inspiration are the Walbats, the Sea Devils, the Detroit Lions, the Indianapolis Colts, the Buffalo Bills, and the Everett AquaSox. Even the Houston Texans are a good example of using silhouettes, simplicity, and shadows to create a powerful effect.
Lets not forget our very own Casper Ghosts. Look at how we hid the “G” in the embroidery. You don’t even need it to be glow-in-the-dark for you to see it either. You could use raised thread or conflicting textures! Check out how we created embroidery instructions for the MishkaXClink Room collaboration. Illustrating your ideas for embroidery is a good idea!
Here are some design tips that we recommend…
• Keep it simple, it has to be stitched small on a cap. No gradients.
• Use icons, it doesn’t have to be a full body of a bear to know it’s the bears.
• Keep it completely original. No use of existing designs.
In the Entry Form folder you’ll find a template for you to submit your team’s story and design. USE THE TEMPLATE. Adobe Illustrator is our preference, but we include Photoshop templates as well. You will also find the thread and fabric color swatches for production. The colors appear dierently on computer than they do it real life, just approximate. And remember…
• Use the templates.
• Keep your artwork in vectored format.
• Save as .AI or .PDF preferably
• Submit as many entries as you like.
• E-mail your entry to firstname.lastname@example.org
• Please put “SHADOW LEAGUE” in the subject line of your email.
Legal Bits: If your design is chosen for production, you will be presented a contract granting The Clink Room the rights to the design. In order for the cap to be produced you will have to sign the contract and return it to The Clink Room. The Clink Room has the right to reject any submissions. The designer will receive a $135.00 designer fee for every 72 caps produced. The designer will receive a designer fee equal to 5% of the wholesale cost for other products created with the design, i.e. t-shirts, jerseys, etc.
Good luck Clinkers! I know you’ll make us proud. Ask any questions in the comments.