And this is the final/core family of logos. From the “BG” to the flames, I think this project was a real turning point in the evolution of our branding work. In subtle, wonky ways of course. Small things like the grill on the car and the tail pipes, insure that the logo looks good embroidered and printed at any size.

We also didn’t give up on the monkey concept. Throwing a bunch of color versions at them. I’m not sure any of these are used atually. Might be the first time they’ve seen the light of day. Really love the crash helmet. Oh well.

Tomorrow morning, we’ll preview the hat. Tomorrow night, it’ll be available in the Clink store!

After the first round of sketches we got a pat on the back, but nothing wowed them. So we hit the sketchbook once again. This time ’round, they wanted to see more monkey themed stuff. I need one of those hotrod pedal cars.

They also wanted to see a few more Sparkplug options. So we added a couple more variations to the heap. Mashing stunt drivers and peeling-out to the icon mix.

Tomorrow, we’ll show you haw it all came together in color. Thursday, the hat will be available!

Behind-the-Scenes of the Bowling Green Hotrods commin’ at ya! Like always, we hit that sketchbook. This time with a few name options in mind, we’re going to feature 2, hotrods and spark plugs. Both great, but of course Hotrods won out. Bowling Green, Kentucky is the home of Corvette so a car-culture themed team name was a gift from the baseball gods. There is such a deep well of inspirational icons to choose from. Racing, customizing culture, and stunt men just to name a few.

I really love the spark plug turned hotrod concept and the “SP” is pretty sweet. The spark plug with eyes has an unfortunate shape to it though.

Tomorrow, more sketches!

Pensacola Blue Wahoos now available in the Clink Room online store! Be the first to grab yours here.

Kick this weekend’s ass Clinkers!

Blue Wahoos available tonight, 9PM PST Midnight EST.

Here is the final set of logos. Like I said, I’m grateful for the sketching phase. The original sketches are flat, but these final designs have some volume to them. That’s always the goal. A little movement and a little volume.
Tomorrow morning we preview the hat, and tomorrow night it goes on sale.

Fish are hard to draw. This is one of those projects that I’m grateful for the sketching phase. Some of these sketches are really awkward, but once we got it into Illustrator and massaged it, I think it came out great.

You can see the chosen logos in the series below.

Tomorrow, we’ll show you the final logos and tease the hat. Thursday morning we’ll show you the hat. Thursday night it’ll go on sale.

Lets launch another Pensacola Official On-Field! Did you know we started out the project with 3 names in the running? These were the 2 that didn’t get picked, obviously. That Loggerhead shell would be great in embroidery.

Sometimes you just do stuff that you’re not that into. The Mullets sketches here are in that category for me. One thing we did miss with these concepts, none of the Mullets have mullets. I hate myself for missing that.