And this is the final/core family of logos. From the “BG” to the flames, I think this project was a real turning point in the evolution of our branding work. In subtle, wonky ways of course. Small things like the grill on the car and the tail pipes, insure that the logo looks good embroidered and printed at any size.
We also didn’t give up on the monkey concept. Throwing a bunch of color versions at them. I’m not sure any of these are used atually. Might be the first time they’ve seen the light of day. Really love the crash helmet. Oh well.
Tomorrow morning, we’ll preview the hat. Tomorrow night, it’ll be available in the Clink store!