State of the Room – Spring 2012


We want to thank all of you that threw your 3 cents into the mix. It really helps us to make what we’re doing better and, as always, we really appreciate everyone’s enthusiasm. This will be Clink v3.0 that we’re working on. (I wish I had screen shots of the first version.) Part of growing Clink has been trying to figure out what Clink isn’t as much as it has been figuring out what Clink is. For instance, initially we saw ourselves as more of a clothing brand. Now we see Clink as more of a designers guild that focuses on the art of the hat. If money was no object, I’d love to make a Threadless style site, where Clinkers submit their designs and the community votes on the concepts while we’re pumping out new hat styles. I think we’re moving towards a version of that and in a few years it could look exactly like that. But I do like that our process is different than a Threadless style forum. I wish we were faster, that we could post and crit more designs, and that we could produce all of the chosen designs right away, but we’re not there yet. We appreciate your patience and I we’ll be getting there soon enough.

Lets dive into it the rest of your ideas!


More Behind-The-Scenes! We totally agree. We are trying to do our best to create more in-depth behind-the-scenes content. Some of these projects that we feature now are older and we don’t have photos etc. to help flesh out the story. But we’re aware that we’re missing some key storytelling tools (video would be one of those tools) and we’re working on adding them to current projects.

Unveiling new teams! Jason and I have been talking about how to make Clink the place for up to date Brandiose news. The problem is that Clink is mostly a Casey job and unveilings are mostly a Jason job. So the two hands of Brandiose need to be better coordinated. We love the idea of having the Official On-Field hat of a newly unveiled team the day of the unveiling. Pensacola was an experiment in that and it worked out great. Hopefully you’ll see more of that.

More behind-the-scenes of Brandiose! Right now, Jason and I don’t work in the same place. So it’s kind of tough to document how we do our day-to-day in a coherent way. But that will be changing next year. We’ll have our own Brandiose HQ and we’ll be documenting it’s creation for you guys to check out. I’m super excited.

More video! I agree more video. At one point we really tried to use video as often as possible to document our process and everything going on with Clink. But it’s very time consuming. As we grow, we will bring other people in to help us document what we’re doing. I hope to have a lot more video in the future.

More Editions! I would love to have more of everything, Collaboration hats, Editions and Official On-Fields. But we really love doing the Collaboration hats. Since we have a fixed budget to produce hats, we’d rather use that budget to make Collaboration hats and Official On-Fields. We want to rethink what we call the Editions, but we haven’t figured out what that’s going to look like. But don’t worry, cork undervisors are here to stay!

Tees! I would love to do tees or other apparel, but we haven’t had a great track record with anything other than hats. Also, tees have so many different fits, they get wrinkled, they take up a lot of room for us to store. I’m a little burnt by tees. Maybe next year, when we have more space, but for now I’m thinking we’re just a hat company.

Searching by available size! This is the greatest idea ever! Thank you, we’re doing it.

A book! This is one of Jason’s future pet projects. I think you could see a book from Brandiose in a couple years.

Restocking! We’re going to start restocking some styles. But again, the more we spend on restocking the less we have to spend on new styles. But we hear you. Long live the Sea Devils!

Clinkers-Round-the-World! I love the idea of a Clinkers-Round-the-World map. We also want to update our photo sharing options add a Twitter feed, Instagram and/or Facebook updates to the blog front page.

Clinker Accounts! Is this really something you guys would want? We’re hesitant because of the all the things that could go wrong. Security, lost data, etc. It makes us nervous. But maybe there’s a middle ground. Lets us sleep on this one.

Clinker Forum! We really like this idea, but again, it would require accounts and security. Do you guys think it would foster more of a community than the current comments section does?

In summation, ahem, you guys are the greatest. Know we’re peddling this thing as fast as possible. Keep Clinkin’. If we missed something that you’d like us to comment on, shout it out in the comments and we’ll try our best to respond.

Comments

9 thoughts on “State of the Room – Spring 2012

  1. Great work guys. This site could stay the same, and it would still be a must-visit for me every morning. I am excited for some new collaborations. I think it would be great if there was a page on the site that just posted those final voting sheets with everyone’s designs that we could use as reference. Can’t wait to see what you guys come up with. Let me know if I can help with anything.

  2. Ditto on a place for the final voting sheets so you could easily see every design from each league in once place. Also maybe highlight the winners from each league in that same place as well.

  3. I love the forum idea, and I definitely think it would make this feel more like a “community”. Not that it doesn’t now, but I feel like sometimes I don’t post things because it goes off topic, or would get a little too personal. On a forum people are free to talk and mingle and toss ideas out without thinking they’re going over the top. I like where you guys are at, and where you’re headed. Keep it up!

  4. Its good to be able to voice our ideas, but its also great to see you guys respond to them too, so thanks. I think I speak for everyone when I say that we appreciate the time you put into the Clink Room and all the great stuff and insights you guys offer.

    I liked the little “animated commercials” for the collabo hats you guys did at the beginning, obviously it was time consuming so its understandable how that kinda fell by the wayside, but I miss them anyway…
    Unfortunate about the shirts, but business is business, hats seem to be where the bread and butter is I know. However, I cant help but think that now that Clink has expanded its reach and gotten much bigger, that shirts will sell much better now especially shirts based on the awesome leagues we have here, not just individual teams as before. I still love my Clink shirt none the less.
    Could we still have a forum-esque format without putting any sensitive info, ie credit cards and all that? Most forums just ask for an email address to join, no biggie there, I wouldnt be hesitant to join the Clink forum at all.

  5. The forum seems like a good idea, but be careful not to lose the casual reader with registration requirements. I see great discussions going on in the comments section, but I’d bet you have 10 casual readers for every serious commenter. If people want to discuss more, can’t the Facebook page handle that? Keep up the good work (and comments!).

    -Ian (casual reader, occasional commenter/clink hat buyer, one-time league entrant)

  6. Regarding security issues with Clinker accounts, would it be possible to create an account using one’s Facebook profile?

  7. Hey Guys could we maybe do a vote on which hats to restock? I would vote for Clink Kong and The Base Stealers cap (hint hint).

  8. Restocking the base stealers and both sea -devils would make my year!!!! KeeP up the good work guys, it is appreciated very much!!!

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