August’s End=Finishing New Identities

Here’s a peak behind the curtain of Brandiose. The summer for us means rebranding Minor League Baseball teams for next season. It’s a fun and crazy time around the studio. A lot of travel, a lot of sketching, and a lot of busy pixel pushin’. This is the final push before the deadline for new identities is up. We’re putting our stamps on a ton of teams this year and the designs are some of our most fun yet. I can’t wait to show them to yous guys. Alright, back to creating stitch directions.

Kick this weekend’s ass Clinkers!

Clink’s Best: Jiro Dreams of Sushi

Watched “Jiro Dreams of Sushi” on me AppleTV last night and it’s amazing. I have a soft spot in my heart for the romance of old masters mastering their craft masterfully. It’s beautifully paced, beautifully shot, and beautifully simple.

To get you in even more of a sushi mood, watch this great stop motion-esque video of “The Story of Sushi”. It’s beautiful.

The Story of Sushi from Bamboo Sushi on Vimeo.

Asheville Tourists – B.T.S. Pt.3


Here’s the final family of logos. You can see there are a few alternate versions of the primary concepts. I really think it a fun way to keep the identity fresh and to have a bunch of logos to use for different applications. How about the moon eatin’ the rib? One of my favorite concepts that we’ve ever had the opportunity to dream up.

Tomorrow morning, we’ll preview the hats (that’s right, hats with an “s”). Tomorrow night the hats will go on sale.

Asheville Tourists – B.T.S. Pt.2


After Round 1, we went deep with the concepts that the team liked. Honing the moon concept was fun. I think the 1/2 moon concepts are cool but they kinda look like the moon mascot from McDonalds. Remember that guy? In the “ASHEVILLE” wordmark you can see the craftsman architectural styles that are prevalent in the Asheville area. That was fun to create.

Tomorrow, we go color!

Asheville Tourists – B.T.S. Pt.1


Ready for a little Asheville Tourist behind-the-scenes? I am! Followed up by an Official On-Field? Yep! Lets do this.

It started with what was definitely one of our best visits to a hometown. Asheville is an amazing town with amazing people. Great BBQ, gorgeous natural beauty, great architecture and drum circles. What more can a boy ask for? The in game experience was very unique. More partiers and college kids than we normally see at a MiLB game. There was also a lot or mingling. Felt like a summer camp. So we ran with some of those themes. McCormick Field, home of the Asheville Tourists, has an incredible baseball and Nascar history to it. The Babe played there. You can see him dressed in full tourist regalia in one of the concepts below.


Tomorrow, more sketches! Cause one round just aint enough.