Here’s the final family of logos. You can see there are a few alternate versions of the primary concepts. I really think it a fun way to keep the identity fresh and to have a bunch of logos to use for different applications. How about the moon eatin’ the rib? One of my favorite concepts that we’ve ever had the opportunity to dream up.
Tomorrow morning, we’ll preview the hats (that’s right, hats with an “s”). Tomorrow night the hats will go on sale.