Did you know Jason and my alma mater is Helix High School in La Mesa, CA? Some of our fellow Helix Highlander alumni include Dennis Hopper, Bill Walton, Reggie Bush, and Alex Smith. It’s a great school with a great tradition. Around a year ago, the Athletic Director, and our buddy Damon Chase, asked us if we would give the classic “Mad Dog” dog logo a Brandiose refresh. I’ll admit, I was nervous retouching the classic Mad Dog.
The logo has been around forever and represents so much of the legendary sports history built by people like my football coach Jim Arnaiz. Aside from history, I think it’s one of the coolest pieces of sports logo folk art that I’ve ever come across. But after some light convincing, and a little ego messaging, we threw ourselves into the project. I mean if you have 2 alumni that rebrand pro sports franchises for a living it makes sense to call in that favor. Right? Here is our final design.
Here is a shot of the logo in action on the field. On the field I think it has the same siouette as the original, which makes me happy. But the refreshed design will probably make merchandise look great. Here’s to Helix selling a boat load of hoodies!
It was a fun way to contribute to the history of our alma mater. Jason and I were flattered to be asked to do it. We hope this new Mad Dog continues the illustrious history of Helix Charter High School. Go Mad Dogs!