Last summer the fine folks from the West Michigan Whitecaps asked us to come up with a few alternate hat marks to add to their Official On-Field rotation. On our visit, it became instatly clear that their affiliation with the Detroit Tigers and their proximity to Detroit was very important to their fans. So we came up wtih a couple marks that strengthen that bond with their big league affiliate.
The first design is a “WM” done in the Detroit Tigers “D” font with a jazzy wave underline. Giving fans of the Whitecaps and the Detroit Tigers a classic clean option to wear to the ballpark.
The second design takes inspiration from their existing wave logo, but we’ve “Island of Dr. Moreaued” the wave with a tiger. I love how unique and fun the result of this concept is.