Reading Fightins BTS Rd. 2

Wow, I’m so overwhelmed by everyone’s outpouring and condolences. I’ve received so many emails, text messages, and phone calls. Thank you so much, I’m really feeling the Clink love. It means so much to all of us in the Brandiose family. Thank you!

Alright, back to the Fightins! So the solo Ostrich emerged as everyone’s favorite concept. We knew the ostrich, as a mascot, was of Minor League Baseball Grade-A Gold Star pedigree. We could feel it in our bones, know what I mean? So while we debated the merits of the Whiz Kids moniker (Fightin Phils vs. Fightins) we focused on the ostrich icon.

From the above round everyone dug the “squawk” facial expression, it’s unique to the bird/ostrich mascot and felt fun. You can see a dynamic iteration of the “R” ostrich that I think came out really cool. It was fun challenge to not only make the ostrich “dukes up” a thing that made some sense. But could we make it dynamic and interesting enough that it alone could be iconic? A good challenge for sure. You can see the bottom sketch features the dukes up integrated with into the Phillies lettering.

The Philadelphia Phillies finally gave us their blessing to explore the Fightins name completely. So we threw ourselves into it. You can see in these very early exercises some small seeds of the final lettering. Reading has such a unique blend of baseball, circus, and Pennsylvanian-iness (Not sure how else to say blue-collar, fun loving, hardworking, proud, Dutch, and no-B.S. all in one word). That’s what we wanted the script to convey. I’m not even sure if something like that is possible, but it’s always worth a try.

About this time, we were told to stop and restart from scratch. Love it! Whenever we get the call that we need to start over with a brand new direction, I’ll always let out an immediate sigh. But I’m always happy with the new direction, so that sigh doesn’t last very long. Even if the early stuff is scraped, it always informs the new design direction, making it even better. With this new direction we were told we had lost some of the ostrich-ness that makes the bird so iconic. So we added that back in. We also were told to go more retro, adding a little fictional age to the mix.

Tomorrow, we’ll show you the sketches that led to the final designs, the final designs in color, and we’ll preview the hat that will be available tomorrow night. Thanks again Clinkers!!!


4 thoughts on “Reading Fightins BTS Rd. 2

  1. Absolutely, positively LOVE the ostrich on the upper right in the final group of logos. Hands down (and fists up) THE BEST of the bunch. Hell… it would have been one of the best logos in all of sports. The fact that he’s lunging out at you… the sense of dynamic motion… the retro style. Outstanding!!!

    Combine that guy (primary logo/mascot “Fightin’ Phil”) with the name Reading Phillies (wordmark featuring the dukes-up lowercase Ls) and that would have been a rebrand that I could get behind.

  2. I love so many of the earlier ostrich designs, especially the ones working in the R. I’m bummed that they had you restart on some of those concepts. I think you really had something with them. The final bird turned out okay, but I really like some of these earlier versions better.

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