Hey, lets take a behind the scenes look at the origins of the Hat Club Exclusives Spring 2013 collection designed by us yokels at Brandiose. We thought it would be cool to show you the seed of each design. Some started as sketches and evolved heavily over many back-and-forth sessions, while others started in Illustrator and evolved for there, and some even came out fully formed ready for production. We believe the more simple the design is, the more you need to start the design in Illustrator. The crispness and color are you friends in simplicity.