Crispin Porter + Bogusky brought their Minor League thinking to Virgin Atlantic when they we’re the airline’s agency in the mid-2000’s. Here’s a funny little bedtime book for rockstars and corporate big wigs, as well as a print materials and billboards.
Casey eluded to it last year, and I’ll claim it. I’m a huge Virgin Atlantic nerd (not to be confused with Virgin America). I love the the brand’s can-do spirit, challenging the status quo, style and rockstar service. And Richard Branson is an inspiration. I’ve crashed four conferences including the MacAfee Conference in Las Vegas and the National Apartment Association Conference here in San Diego, just to hear him speak. You know Star Wars fanatics? I’m that guy, but for Virgin Atlantic. So many of our ideas come from outside the sports world, and I thought I’d do a mini three-part inspiration series on one of the brands that inspires me most.
Today: Out of the box design. Virgin Atlantic was the first to paint their planes Candy Apple Red. Like red Oregon Ducks paint, but on a plane. Nobody had ever done it, and boy does it sparkle in real life. When we’re traveling and I know the plane will be at a connecting airport. I watch people point out the window when the sun hits the metal. They managed to turn heads (in an airport) by asking “What if?” when it comes to paint.
It love when a brand not only thinks, “we need an bar on this plane,” but “we need a bar that’s crazier than anything you’ve experienced on land.” I don’t even know where the light ends and the materials begin…
Here’s an unreleased, never-been-seen-before look at the first concepts for the Cereal City Krunch. The Southwest Michigan Devil Rays were considering a rebrand to celebrate their hometown’s most famous cereal company, Kelloggs. We were cutting our teeth in the design world and dreamed up an entire brand concept around the golden age of cereal advertising, complete with 50’s process blue and bright red color scheme. Ultimately the team was relocated to Midland, Michigan and became the Great Lakes Loons, but there were some imaginative ideas planned!
Our Clinktern Samm’s Instagram photo a few days back, prompted me to pull this method designing gem from the archives. This is summer 2002 when we converted my folks living room into a studio for the summer. How big is that monitor and cell phone?! That’s a Visalia Oaks sketch on the make-shift floor-to-ceiling whiteboard Casey made out of $6 bath board from Home Depot. I’m pretty sure I’m working on an Arena Football piece in Illustrator 9.
I’m not one to air dirty laundry, but when Clinker Efra sent us this interactive gigapixel panorama take from the Tokyo Tower, we had to share. We know there’s got to be a ton of funny hidden things in here, so call out the coordinates in the comments when you find them.
Here’s a sneak peak of one of the up coming designs that Brandiose did for Hat Club’s Fall 2013 Private Label Collection. I can’t wait to show you guys more of what we cooked up!
Casey sent me this Cory Doctorow post of animation swipes which I knew was done in comics, but had no idea to the extent it was used in animation. I guess when they’re up against a deadline, they’ll take any shortcut they can get!
Solidarite Thanks Clinker Efra! on Vimeo.
We just finished our first collaboration with the customization masters at Bespoke Cut & Sew. If you haven’t see their craftwork, they’re doing incredible one-of-a-kind caps that you won’t find anywhere. We’ve been waiting for just the right fabrics and caps to do a collaboration. Check out the limited edition Clink exclusives here.