Introducing your El Paso Chihuahuas, the Triple-A affiliate of the San Diego Padres and our first unveiling of the Brandiose rebranding season! We are very excited to be involved in the naming and design of this newest Minor League Baseball brand.
Why the El Paso Chihuahuas? For starters, El Paso is located in the Chihuahuan desert. El Paso is a border town. Their sister city in Mexico is Juarez. With a fan base that will include a large cross-section of Mexican-Americans, new Mexican immigrants, and citizens of Mexico, the name had to work in both Spanish and English. We also love it for the story it tells. It’s a story unique to the Minor League Baseball brand of entertainment. With teams names like the Toledo Mudhens and the Richmond Flying Squirrels, it’s the story of the mascot that seemingly isn’t the toughest species on the block, scrapping for the respect it deserves. It’s the story of the Minor League players, fighting to earn their spot in the Big Leagues. It’s the story of America, the little guy pulling up their bootstraps and making something of themselves – ordinary people doing extraordinary things. And most importantly it’s the story of El Paso, a town, that for too long, hasen’t got the respect that it deserves. It’s a really cool town and one that is scrapping for the respect that it deserves. Just like our scrappy Chihuahua!
We can’t wait to give you a behind-the-scenes look at the process of developing the El Paso Chihuahuas name and identity. Today we’ll have Chihuahuas official on-field hats for sale in the Clink store!