Arkansas Travelers Rebrand!


Brandiose is proud to introduce the rebranded Arkansas Travelers, Double-A of the Anaheim Angels! The centerpiece of the identity is a new horse head chiseled from capital building limestone. Several logos feature elements from the iconic Arkansas flag, and a new Sleeve Emblem marks the Travs 1901 foundation and the team’s famous slogan, “Greatest Game on Dirt.” The new identity includes “Swamp Camo” a custom team camouflage featuring native Arkansas flora. The Travelers are the first professional sports team to develop their own custom camouflage. Travs Red, Majestic Maroon, Stone Gray and Swamp Black make up the club’s new official colors.


10 thoughts on “Arkansas Travelers Rebrand!

  1. This is great. I love how the new identity takes specific elements from the old (completely awful) package and incorporates them in new ways. The “A/Travs” pyramid and the clock-wise swoop of the “greatest game on dirt” have new life here. The old identity had nowhere to go but up, but this is fantastic. Also appreciate the allusion to the parent Angels’ beveled lettering.

  2. So much better! Nicely done. Thank you for the time you took getting to know the organization, where it is located and the fans that support it. Looking forward to seeing the custom camo –especially since I am not a camo fan — but I know it will be well received by many!

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