Last week I mentioned that Brandiose has been working on an insanely huge project, and here it is. Jason and I are proud to introduce MiLB Inside The Park, Minor League Baseball’s new fan experience app. What is our involvement with MiLB Inside The Park? Glad you asked!
Last year, Brandiose was approached by the Reading Fightin Phils to create an app that reflected the type of fan experience that Minor League Baseball is know for. MiLB was already developing a great baseball-centric app, one that would tell you all that you’d ever want to know about all the Minor Leaguer’s making their way to the Big Show and your favorite MiLB teams. Reading wanted an app that told fans about all the events in the ballpark, allowed them to interact with promotions, etc.
So last year we developed that app. We had 11 teams that signed up to use the app and while it wasn’t as fun or comprehensive as we wanted it to be, it was a successful app. As the 2013 season came to a close and with time on our side, we began rebuilding the app. Last Fall we got a phone call from the powers that be at MLB and MiLB, asking if we’d show them the app we’ve been working on for the 2014 season. Fast forward to today and our app that we created is now the Fan Experience app for all of Minor League Baseball. So 11 teams in 2013 and now 160 teams in 2014. We are honored to be in this position and I can’t wait for you guys to download the app in both iOS and Android in the next few weeks.
Because this new project requires programing skills that Brandiose doesn’t have, we had to find partners and form a separate company from Brandiose. That company is Boomaphone, it’s a play on megaphone and that’s what we want the app to be, a megaphone for the fan experience. We want the fan’s experience to be magnified throughout the ballpark. Head over to Boomaphone.com to get a closer look at what we have in store for all the Minor League fans in 2014.
So there you have it. Hopefully you now have a better understanding of why Clink blog posts have been a little inconsistent over the last few weeks. We’ve got lots more to do for the 2014 MiLB Inside the Park launch and throughout the 2014 season. But Clink is still our baby. We love our Clinkers and have lots in the works that will be unveiled shortly. No sleep till 2015!