Man was I excited for this day. On Tuesday, the Reading Fightins unveiled our first 9 to the Nines project we did with the Reading, PA Olivet Boys and Girls Club. What is 9 to the Nines?
9 to the Nines is a program that Brandiose started to bring kids in underserved communities the same team logo and naming experience that we give to our professional teams. Jason and I fly out, help the kids give a cool nickname to their Club, names like Warrior Cheetahs and Lighting Wolves, then we design a logo for their club. Here are a couple photos of Jason and myself running the kids through the naming process.
Here are the final designs that we did for Kids Clubs. The Perkiomen Golden Panthers, the Clinton Street Cobra Squad, the PAL Awesome Wild Cats, the Oakbrook Cheetah Warriors, and the Mulberry Lighting Wolves.
Here are a few photos from Tuesday’s unveiling event. The final step in 9 to the Nines is the team outfitting the kids in uniforms adorned in the new names and design. These kids are looking sharp! Thanks to everyone at the Olivet Boys and Girls Club for helping us pioneer this program. Thanks to the Reading Fightins for being great partners as usual! We can’t wait to do this again with another group of deserving kids.
And here are the final designs! We had so much fun doing these. We’ve talked to the directors of the Olivet Boys & Girls Club and they tell us the kids love the designs. It felt great to hear that. Next time we’re in Reading we’ll have to stop by the Boys & Girls Club to see the designs in their natural habitat. Without further delay the Warrior Cheetahs, Awesome Wildcats, C-St. Cobras, Golden Panthers, and the Lighting Wolves!
On Tuesday we’ll start the Sirens behind-the-scenes with the hat available Thursday night!!!! Man is this hat a looker! Kick this weekend’s ass Clinkers!
Finally! 9 to the Nines update! For those of you not familiar with 9 to the Nines. 9 to the Nines is a program that Jason and I created with the help of our good buddies the Reading Phillies. The idea was to bring our process of designing sports logos for professional sports teams to deserving kids. Then with the help of the Reading Phillies, we tricked them out in hats t-shirts and uniforms. Our first set of kids was the Olivet Boys & Girls Clubs and it was one of the most memorable experiences that we’ve ever had here at Brandiose.
The kids we’re so great, so fun, and so talented! We got some great ideas from them. In fact one thing that was missing from the last update was the kids sketches. We’ve photographed a few of our favorites. Take a gander at these humdingers.
A couple weeks ago Jason and I headed to Reading, PA. to kickoff our inaugural 9 to the Nines event. What is 9 to the Nines? We start by finding a deserving boys and girls club, travel to their hometown, take them through the same process that we take our professional sports teams through, and then create a custom design inspired by their ideas and sketches. A design that they can use for all of their uniforms, banners, and gear. It’s an idea that Jason and I have been wanting to do for a while and the Reading Phillies really helped make it happen. They have a great relationship if the Boys and Girls Club in their area and they are helping bring the project to life by providing uniforms for the 5 Clubs that we’re designing for.
Here’s a selection of photos taken from one of our sessions with they kids. This whole process was 1000% more fun than we thought it would be. We start by asking kids 3 questions, name the coolest animal they can think of, think of a word that best describes their club, and name their favorite colors.
Once we’d written down a selection of animals, descriptive words, and colors, then the kids voted on their favorites.
Jason and I would quickly powwow with each other, distill their votes down into a cool name, and then unveil their handy work. Complete with basketball court hand slap drum rolls. One of my favorite new sounds.
We had some great names the Cobra Squad, the Warrior Cheetahs, the Lighting Wolves, the Awesome Wildcats, and the Golden Panthers. Pretty great stuff.
After the picked their name it was time to hit the drawing board. And the best way to get in the mood to draw super cool sports logos, is to be the Lightning Wolves. And as you can here see, I’ve literally turned into a Lighting Wolf.
The kids had some incredible ideas and designs. Check out that Golden Panther, amazing.
Tomorrow, Part 2 of our 9 to the Nines in Reading, PA! Don’t touch that dial!