La Tierra Prometida - by Clinker Siock

Status: Preproduction
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By New Era

About This Design

The Clink Room is dedicated to telling authentic stories. All Clink designers receive 10% of the sales featuring their designs. See more Clink Voices here.

Designed By: Siock

A native Mexican honoring his country’s heritage. Siock seeks to tell cultural stories through his designs with the goal of celebrating the art, history and mysticism of his culture. Miguel currently works for New Era Mexico.

The description of Siock’s design in his own words.

“I always seek to give an identity to what my essence of being Mexican reflects through creativity, to create an identity where I come from...May those who are far from their homeland have a nostalgic piece of where they were born, and also for those who, without being born in Mexico, feel Mexican because being Mexican means being a brother.” 

The foundation of what is now Mexico City is full of a lot of mysticism and As I always say, it is never enough for us to feel proud of being children of the land of corn. History says that the Mexicas left Aztlán (a place in northern Mexico) guided by their main deity, Huitzilopochtli, in search of "the sign" (the eagle on the nopal) that would indicate the exact place to found their city, Mexico - Tenochtitlan.

Designed by: Siock; Mexico City, Mexico

See more of this designer's work on Instagram.

New Era 59Fifty Fitted Hat

Crown: Vegas Gold / Visor: Dark Green / Button: Scarlet / Undervisor: Scarlet

100% Polyester

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