About This Design
This hat is inspired by one of my favorite rappers of all-time, Nas! More specifically, the song 'NY State of Mind' off of the 1994 illmatic album. On this track, at the 3:48 mark, Nas raps "never put me in your box if your sh*t eats tapes'. Anyone growing up in the 90's knows this line and the frustration of your boombox chewing up your favorite cassette leaving it a mess! This logo embodies all of the above. Also, please note the chipped tooth on the tape eater as a bit of a tip of the cap to Nas himself and the chipped tooth smile he always flashed back in the day. There might never be a lyricist like Nas ever again and I think we did an awesome job capturing one of the best lines he's ever written in this design.
Concept by Layne; Los Angeles, CA
Designed by: Aurélien; Tonnay-Charente, France
See more of this Designer's work on Instagram.
New Era 59Fifty Fitted Hat
Crown: Black / Visor: Black / Button: Black / Undervisor: Metallic Gold