The Suckers logo is a dedication to the city of El Segundo and my personal affinity for squids. I wanted to create something that really captures the motion and personality of these interesting cephalopods. Squids can change their skin color at will, so I wanted to portray it in colors it would not often be seen in. By combining bold line work and hot colors, this palette is reminiscent of an 80's Transformers cartoon. It's time to be a Sucker.
